Focuses on the sales execution & sales training of the Market Impact Team (MIT) where SOI’s strategic role is being a catalyst in producing a very high level of sales activity; getting each MIT member to work one-on-one with the local retailers, distributors & brand’s own sales force to ensure results like seamless market servicing, increased sales volume, increased market penetration & market share, improved selling skills, increased motivation, etc. resulting from the team’s activities and implementing specialised MIT models for specific Brand objectives as follows -:

  1. MIT for Market Intervention
  2. MIT for Rural & Urban Demand Creation
  3. MIT for Multi-Tasking
  4. MIT for Sales, Marketing & Distribution Mobilization